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A sales representative demonstrates a stroller to two women at a baby products show, one of whom has a baby lying in a pushchair nearby.
The Baby Show, the UK's largest and best loved pregnancy and baby shopping event is returning to Olympia this autumn.

Featuring around 350 of the UK's most popular household parenting and baby brands, including Tommee Tippee, MAM, Stokke®, Cybex, Joie, iCandy, Nuna, Carifit, Nuby and Miffy, The Baby Show is a one-stop-shop for everything bump, baby and beyond.

Over 25,000 people will descend to Olympia across the three-day event for exclusive discounts and deals of up to 50% off, making The Baby Show a must-visit for first time expectant parents or those welcoming another sibling into the brood.

Sitting alongside some of the biggest parenting brands, visitors can also discover emerging and boutique brands not available anywhere on the high street, such as Essence of Motherhood, Girls Eat Genesis and Allure Oleum within the New Kids on The Block section of the show.

"Preparing for a new arrival is such a special time - full of excitement, but often a little overwhelming too. That's where The Baby Show comes in. We give new and expectant parents the chance to explore leading brands, and pick-up must have products at great prices. We're delighted to be back at the iconic Olympia, London for our 24th year and supporting parents on their journey once more. It's always wonderful to see so many people not only discover products that will make their lives easier but also meet and hear from experts who can offer reassurance and share in the joy of this special time. We're so proud to bring together the UK's best parenting brands under one roof and can't wait to welcome everyone to the show."

Mallory Reynolds-Trout, Show Director at The Baby Show

A sales assistant shows a beige stroller to a couple at a baby products exhibition, with branded displays in the background.
The Baby Show at Olympia

Not only can visitors browse a variety of products, but they can hear from the UK’s best experts on the Live Talks Stage sponsored by Tommee Tippee. Sharing their top tips and advice on the most important issues affecting new parents, experts taking to the stage this year include:

  • Gem & Eve from Calm and Bright Sleep Support
  • Daisy First Aid
  • Positively Parenthood's Heidi Skudder
  • Weaning experts Annabel Karmel and Charlotte Stirling-Reed
  • Midwife Pip, My Expert Midwife and more.

The Baby Show Cafe with Joie will also return, alongside the Baby Feeding Cafe and Baby Changing Area with complimentary nappies and wipes available.

This year, The Baby Show is sponsoring and will also play host to the first ever My Baba Awards. Celebrating the very best in pregnancy and baby, the awards will shine a spotlight on innovation, quality and excellence in baby-friendly products from across the industry.

To find out more about The Baby Show, please visit www.thebabyshow.eo.uk/olympia.

To find out more about the My Baba Awards, please visit www.mybaba.com/awards.

The Baby Show will take place at Olympia’s Grand Hall on Friday 24 – Sunday 26 October.