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Three people standing next to each other smiling at a stand at The Baby Show
A baby smiling and laughing whilst eating at The Baby Show
Venue shot at The Baby Show

Opening times

  • Fri: 9.30am - 5pm
  • Sat: 9.30am - 5.30pm
  • Sun: 9.30am - 4:30pm
Everything you need for bump, baby & beyond!

Are you preparing to welcome a little one into the world, or perhaps you’re a proud new parent? The Baby Show is the UK’s largest marketplace for all your pregnancy, baby and parenting baby essentials; packed with 350+ leading and boutique brands, expert advice, and unbeatable show offers, all under one roof.

With a newborn on the way, saving time, money and effort has never been more important. From innovative gadgets that simplify parenting tasks to nursery essentials designed for ultimate safety, discover the latest and greatest products, and find unmissable offers, from top brands, such as Tommee Tippee, MAM, Joie, Nuna, Baby Planet, My 1st Years, and Sophie la girafe, to name a few. Stock up on baby must-haves and uncover a world of hidden gems from boutique brands, including the new and emerging brands in the New Kids on the Block area. 

Why not try before you buy? Take advantage of the Buggy Testing Track, an immersive feature that allows you to test-drive strollers and prams to ensure you find the right one for you and your little one, with Project Baby on hand to share their expertise.

Beyond the excitement of shopping, adopt invaluable insights and tips from some of the nation’s leading experts at the Live Talks Stage. Exploring everything from birth, sleep and feeding to first aid and maternal health, walk away feeling empowered to make informed choices throughout parenthood. Confirmed speakers include Midwife Vic, founder of c-sectionUK, expert trainers from Daisy First AidPositively Parenthood’s Heidi Skudder, weaning experts, Charlotte Stirling-Reed and Annabel Karmel MBE, Midwife Zoe Watson and many more.

Plus, enjoy a range of complimentary facilities such as the Baby Changing Area, where you can sample complimentary nappies and wipes, and a Baby Feeding CaféIn need of a break? Sit back in a comfortable chair and indulge in a moment of calm at the Obaby Meditation Station.

Visitors inspecting baby car seat at exhibition.

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