Name: The Toy Fair
Start: 2025-01-21
End: 2025-01-23
Location: London Olympia

Back to What's On

A woman and a couple looking at board games set up on a table at a busy tradeshow.

Enter a world of imagination

A colourful and busy exhibition show floor.

Enter a world of imagination

A collection of various stuffed animals gathered closely, all appearing joyful as they pose together for a group photo.

Enter a world of imagination

21 - 23 Jan 2025

Tradeshow

Opening times

Tues: 9am - 6pm
Wed: 9am - 6pm
Thur: 9am - 4:30pm

Entrance

Olympia Grand
Event Site
Find out more
Event Organiser
The British Toy & Hobby Association

The heart of toy innovation.

Transform your product lines with vibrant creativity as The Toy Fair, the UK’s largest dedicated toy, game and hobby trade show returns.

Whether you're an established retailer, buyer or an inspired toy manufacturer, discover the latest must-have toys and games from over 250 companies.

Immerse yourself in live-play activations and the much-anticipated Toy Fair’s Hero Toy Awards, showcasing the year's most exciting launches. Enter a hub of creativity at the Gold Zone and meet small and emerging brands making waves in the industry while exploring the remarkable stands of renowned toy companies.

Stay tuned with Toy Fair TV, broadcasting live product demos across the show and online.

Don’t miss this prime opportunity to connect with industry peers and buyers as they shape their product range for the next 12 months!