Building on the success of its landmark tenth anniversary edition, Photo London is set to begin a new chapter by moving to Olympia in 2026.
The move marks an era-defining moment for the fair ahead of Olympia’s £1.3 billion redevelopment, co-designed by Heatherwick Studio and SPPARC, that will transform the 14-acre site into a dynamic cultural and entertainment destination in the heart of Central London.
Close to some of the capital’s leading cultural institutions such as the V&A, the Design Museum and the Serpentine, and within easy reach of Heathrow Airport, Olympia’s prime location and unique offering make it the perfect partner for Photo London as the fair enters its second decade.
This ambitious transformation of Olympia will blend heritage with innovation, an ethos that aligns perfectly with Photo London’s mission to celebrate the past, present and future of photography. As the new destination starts to open its doors later this year, Olympia promises to be a vibrant backdrop for the fair's diverse programme of gallery presentations, public programming and partner activations.
“Throughout its first decade Photo London has earned a reputation for innovation as the photography art fair of the future, and we are proud to have played our part over the past ten years in contributing to the evolution of Somerset House as a cultural powerhouse for London. It is within this tradition for innovation and cultural leadership that we have decided to make our new home at Olympia in the heart of Kensington - a destination with an ambitious vision focused on renewed cultural identity. This exciting move places Photo London firmly in the vanguard of one of the most significant cultural developments to take place in London in over a decade. We very much look forward to welcoming visitors to Olympia for the eleventh edition of Photo London in May 2026, which is set to be another powerful celebration of photography in all its forms.”
Michael Benson and Fariba Farshad, Photo London Founders
Housed entirely beneath the historic canopy of Olympia’s National Hall, managed by Olympia Events, the new venue offers flexibility to Photo London’s galleries and partners to design spaces that best showcase their artwork and curatorial vision, whilst enhancing navigation and site lines across the fair. The move also means the fair can offer increased capacity for talks and other events as well as dedicated VIP and collector spaces for the first time. In addition to its totally refurbished state-of-the- art exhibition spaces, the transformed Olympia will also boast a 1,575-seat theatre, 4,000-capacity music venue as well as two hotels and more than 30 restaurants, bars, and eateries for visitors to enjoy.
"We’re thrilled to welcome Photo London to Olympia as it enters an exciting new chapter. As one of the world’s leading photography fairs, Photo London aligns perfectly with our vision to establish Olympia as a new cultural landmark for the capital, attracting the very best talent across art, culture and creativity. This partnership marks a major milestone in our transformation, and we are proud to be the new home for such a dynamic and globally recognised event. We look forward to working closely with the Photo London team to help shape the next decade of this industry-leading fair within our historic event spaces, against the backdrop of London’s newest cultural destination.”
Andy O’Sullivan, CEO of Olympia Events
Photo London 2026 will take place from 14-17 May at The National Hall, Olympia.