Digital Marketing Manager


DESCRIPTION:

Olympia is more than an exhibition venue, conference centre and live-event space - it’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment. Olympia is recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients' satisfaction. Beyond the walls of our venue, Olympia is on the ground, working to invest in people, strengthen our communities, and protect the environment.

Olympia is undergoing a period of change. In 2017, the venue was bought by a consortium led by Yoo Capital and Deutsche Finance international. Work is currently underway to transform the wider estate into a cultural hub of which Olympia Events will be the central part. Once complete, the estate will include a new theatre, music venue, two hotels, over 30 eateries, world-class office space and over two acres of public realm. More information can be found at https://olympia.co.uk/

Olympia is part of ASM Global which is the world’s leading venue management company and producer of live event experiences. With over 350+ premier venues spanning worldwide, we operate and invest in the world's most important stadiums, arenas, convention centres and theatres, including entertainment districts and mixed-use developments.

JOB PURPOSE

Reporting directly to the Marketing and Communications Director, this role is responsible for leading initiatives across SEO, content strategy, analytics, and digital platforms to increase brand awareness, drive traffic, and generate leads. This role ensures that all digital touchpoints align with the organisation’s goals, providing data-driven insights and innovation to optimise our digital presence.

This role requires a strong technical understanding of digital channels, data analytics, and performance metrics, as well as the ability to manage digital campaigns across various platforms. The ideal candidate will be proficient in using advanced digital marketing software and be able to manage technical aspects of digital campaigns, from setup to optimization. You will aim to grow interest, following, footfall, and repeat visits through intelligent and innovative tactics and strategies across all digital channels.

Under leadership from the Director, and working alongside the Marketing & Comms Manager you will be responsible for the digital marketing activity for a business that is in transition and subsequently the ability to operate in an evolving, fast-paced, stakeholder-rich environment is essential.

KEY REPONSIBILITIES
  • Design and implement digital marketing strategies to meet our objectives, enhance brand presence, and improve ROI
  • Understand and contribute to the development of Olympia’s digital architecture as we become part of one wider visitor destination, providing seamless integration, performance and user journeys.
  • Develop and implement comprehensive SEO strategies, including keyword research, technical audits, content optimization, and link-building
  • Monitor and analyse organic search performance using tools like Google Analytics and SEMrush, identifying opportunities for growth.
  • Utilise analytics to monitor performance, provide actionable insights that influence future marketing initiatives and drive growth.
  • Work alongside the wider digital marketing team to develop reporting processes, as well as testing frameworks to drive a data-led culture.
  • Oversee and execute paid and organic campaigns across multiple channels.
  • Recruit, develop and manage the Content Executive, supporting and guiding where required.
  • Manage the Content Executive to oversee the development of engaging content for websites, blogs, social media, and email marketing.
  • Manage and optimise our CRM system through email marketing automation and customer nurture flows
  • Work with the Marketing and Communications Manager to develop and manage digital marketing campaigns, including content creation, email marketing, SEO, PPC, and social media initiatives.
  • Work positively and collaboratively with digital marketing colleagues across Olympia Estates Services to ensure all work and efforts are aligned to the wider destination marketing strategy.
  • Identify emerging issues of significance in terms of our reputation, keeping up to date with sector developments and translate key outputs for media use.

PERSON SPECIFICATION
  • Strong technical understanding of digital marketing tools and platforms is essential.
  • Proven experience in setting and executing high-profile digital marketing strategies and campaigns.
  • Strong understanding of SEO, SEM, and web analytics tools (Google Analytics, SEMrush, etc).
  • Experience with social media management tools and running paid advertising campaigns (Google Ads, Facebook Ads).
  • Deep understanding of data analytics and the ability to analyse performance metrics to make data-driven decisions.
  • Proficiency in CRM systems, email marketing automation platforms, and other technical aspects of lead generation and customer nurturing.
  • Experience with website management and CMS platforms
  • Proven experience in managing complex internal and external stakeholder relationships.
  • Excellent written and verbal communication skills, with the ability to craft clear and compelling press releases, articles and other messaging.
  • Strategic thinker with the ability to develop and execute digital marketing plans that align with business objectives.
  • Ability to work under pressure and navigate fast-paced environments.
  • A high level of integrity and an ability to be discrete and tactful with due respect for confidentiality.
  • Highly organised and efficient with excellent attention to detail.
  • Ability to analyse situations quickly and respond to those seeking advice/guidance.
  • Ability to present information to a wide range of audiences.
  • A self-starter with a positive, enthusiastic attitude.
  • Highly proficient in MS Office software.

SUSTAINABILITY RESPONSIBILITIES
  • Continuously improve your knowledge of Olympia Events’ sustainability programme - the ‘Grand Plan’. Complete all training provided and promote sustainability practices to meet our Grand Plan objectives
  • Follow and promote all sustainable workplace policies and procedures and seek ways to make your department more sustainable by taking an active role to initiate change

 

HOW TO APPLY

Please send your CV and a cover letter detailing how you meet the criteria outlined in the job description to HR@olympia.london.

The closing date is 20th March 2025.



Olympia Events is fully committed to ensuring the safety and wellbeing of all children, young people and adults at risk (vulnerable groups) that attend our premises. As a consequence, Olympia Events may require any successful applicant to complete a DBS Check prior to working in our business.

Olympia Events is committed to Equality, Diversity and Inclusion and excepts all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment and to promote positive working relationships amongst employees and stakeholders.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over according to the changing needs of the business.